At the time of our fall TV preview, published on Sept. Netflix has played this scheduling roulette with great success in the past.
Will anyone figure this out? We don’t know.īut looking at the schedule for upcoming shows in 2023, one thing clear is that it’s become a game of chicken: Past February, almost nothing is dated. Cable and network television were once extremely profitable businesses that are now withered versions of their past selves, and there’s no answer in sight to fix the broken business model for streaming (pouring billions in, getting - at the most! - $19.95 a month out). Discovery CEO David Zaslav dreams of pushing that genie back in. And there’s no return, as much as Warner Bros. The year 2022 is when the streaming bubble burst - sort of? The new model of digital distribution clearly isn’t working economically, but the genie is now out of the bottle.
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